Reflip

The need

The current investor stack is held together with duct tape. Sourcing in PropStream. Analyzing in a spreadsheet. Closing with a hard-money lender's PDF. Managing the rehab in Buildertrend. Tracking subs in Workyard. Requesting draws over email. Reconciling actuals in QuickBooks. Listing in MLS or renting through an ad hoc CRM. Four browser tabs, six apps, and no single view of where the money is.

Existing “all-in-one” platforms (REsimpli, REISift, InvestorFuse) stop at signed contract. The signed-contract→sold half is fragmented and stitched together manually by every investor today.

What it does

• Source: stack lists from MLS, public records, distressed sellers, and your own driving-for-dollars routes. Dedupe and rank automatically.
• Analyze: ARV with a confidence band and live comps. Rehab estimates trained on actuals from completed flips on the platform. Section 8 / FMR overlay for buy-and-hold.
• Finance: lender matching engine routes your deal to lenders whose FICO + experience + ARV box you actually fit. Term sheets in hours, before you write the offer.
• Offer: auto-draft offer + e-sign. Open escrow, pull liens, kick off inspections without leaving the deal.
• Rehab: scope templates, sub bidding, GPS-verified sub hours via Workyard, photo logs (CompanyCam), receipts, mileage.
• Draws: auto-assemble inspector packets via Sitewire. Push to lender APIs. Days, not weeks.
• List or rent: push to MLS, InvestorLift cash-buyer marketplace, or convert to long-term rental with full operating-cost setup.
• Close the loop: every actual feeds back into the ARV, rehab, and cap-rate models for the next deal.

The wedge: a Pro marketplace

Reflip uses preferred-vendor pricing investors have lined up directly with manufacturers, then sells to Pro subscribers at a price still well below retail. Reflip pockets the spread.

Worked example: a standard 32″ interior pre-hung door retails $298 at Lowe’s. Direct from the mill: $50. Reflip Pro price: $178. The Pro saves 40% vs retail; Reflip earns a margin per door. Across a full flip, savings typically run $4,000–$8,000.

This makes Reflip part SaaS, part wholesale-margin business, with the marketplace serving as both the stickiness lever and a real revenue line.

Tech stack

• Next.js 16App Router, React server components, async params, Tailwind CSS v4. The working codebase lives in a separate repo; this page links to a static Jekyll port hosted alongside the rest of thinkingslightly.
• TailwindDefault palette plus a teal-700 brand. Server-rendered in Next.js; CDN-loaded in the Jekyll port.
• In-memory mock dataSix deals, four flips with milestones and draws, four rentals, 10 marketplace SKUs, five lender profiles, seven markets, and a small insights feed. Sized to feel like a real-shape portfolio without dependence on live data.
• Planned integrationsKiavi + Lima One + Roc + Backflip for capital; Sitewire for draw inspection; Workyard for GPS labor tracking; CompanyCam for photo logs; ATTOM for property data; InvestorLift for disposition.

Origin

This came out of an expert interview on June 8th, 2026 with an experienced investor focused on the Philadelphia market. Pre-meeting we ran a competitive landscape survey across six segments (sourcing, analysis, rehab PM, financing, iBuyers, all-in-one CRMs) and prepared a question bank. The interview validated the “everything stops at contract” thesis, surfaced the marketplace business model, and added buy-and-hold + Section 8 as a co-equal use case. The roadmap page in the demo captures the open questions and decisions still to be made.

Status

Concept stage. The demo on this site is a static mockup of the working Next.js prototype: click through the dashboard, deal analyzer, flip detail (with draws and budget), rentals, markets, marketplace, capital, insights, and roadmap. No live data, no auth, no real deals.

Links