Roadmap, gaps, and open questions

The meeting expanded scope: flipper + buy-and-hold investor + wholesaler are all on the canvas. Every scope-expansion is a startup on its own. We need to pick the persona we build for first.

• •Flipper (3–15 deals/yr): draws + rehab are the clearest unsolved pain. Highest urgency, smallest TAM.
• •Buy-and-hold investor: rental ops + voucher data + FMR overlays. Stickier customer; less urgency per deal.
• •Wholesaler: served by REsimpli/REISift today. Hardest to displace.

The meeting was vision-rich, number-poor. We have one price point ($65/mo for Workyard). We need:

• •Dollar value of last deal lost to a tool failure
• •Average rehab budget miss as a %
• •Marketing $ per won deal
• •Avg days-on-market once listed
• •What they'd pay monthly for the full platform
• •Their personal ROI vs the 25% market average

All conviction so far comes from one investor. Their style (Philadelphia, direct manufacturer relationships, Workyard already in use) suggests a sophisticated outlier. Before next platform iteration we should talk to 3 more investors: a 1–3 deal/yr part-timer, a high-volume wholesaler, and an investor in a different market (TX/FL).

Visible at /marketplace. This is the confirmed business model, not just a feature: Reflip uses preferred vendor pricing the expert has lined up (and additional vendors he's introducing) to source product below retail, then sells to Pro subscribers at a price still well below retail. Reflip pockets the spread.

Worked example: 32" interior pre-hung door retails $298 at Lowe's. Expert's contact: $50. Reflip Pro price: $178. Pro saves 40% vs retail; Reflip earns $128 per door. Across a full flip (typical ~$4–8k savings to the member, $5–10k margin to Reflip), the economics work as both a stickiness lever and a real revenue line.

Open action items: expert is introducing his existing vendor relationships (doors, faucets, tile, others) for onboarding; need a procurement/fulfillment ops plan; need contracts with vendors for volume + co-marketing.

Visible at /rentals. Tracks gross rent, OpEx, NOI, cap rate. Section 8 / FMR overlay per property. Vacancy flag.

Visible at /markets. Target markets (Philadelphia, Houston, Tampa), monitoring (Chicago), and excluded (Boston, Detroit, Baltimore). Philadelphia includes Gray Ferry catalyst, Brewerytown, Germantown, South Philly.

Visible at /capital. Live table of 5 lenders (Kiavi, Lima One, Roc, Backflip, Anchor) with FICO/experience/ARV cap/rate band/API-or-email. Per-flip loan tracking + draws pending.

Flip detail page shows on-site hours, sub performance, mileage. Draws flow through a Sitewire-style status pipeline (submitted → AI review → GC inspection → approved → funded).

Securities-law territory. Existing players (Groundfloor, Yieldstreet, Fundrise) have years of head start. Out of scope for v1.

"List or sell" is one stage in the landing-page lifecycle but gets the thinnest treatment. Commission is the biggest single line-item cost on a flip.

Wholesaler licensing rules are tightening in several states. Embedded finance + lender match raises broker-licensing questions. Recommended: 30-min consult with a fintech-RE attorney.