Real Estate Investor Platform
Reflip
One workflow for fix-and-flip and buy-and-hold investors, from finding a deal to selling or renting it. Built around the half of the job today’s tools ignore: everything after the contract is signed. Validated with an experienced investor and prototyped in Next.js.
Problem
An investor’s stack today: sourcing in PropStream, analysis in a spreadsheet, financing through a hard-money lender’s PDF, rehab in Buildertrend, crew hours in Workyard, draws over email, actuals in QuickBooks. Six apps and no single view of where the money is.
The “all-in-one” platforms (REsimpli, REISift, InvestorFuse) stop at the signed contract. Everything from contract to sale, where the rehab budget and the lender’s draws live, is stitched together by hand.
Approach
The deal lifecycle splits into four stages, each with its own job.
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Find and underwrite
Stack lists from MLS, public records, and driving-for-dollars routes, deduped and ranked. ARV with a confidence band and live comps, rehab estimates from completed flips, and a Section 8 overlay for rentals.
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Fund and close
Match deals to lenders whose credit, experience, and ARV box the investor actually fits, with term sheets before the offer. Then auto-drafted offers, e-sign, escrow, liens, and inspections in one place.
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Run the rehab
Scope templates, sub bidding, GPS-verified hours, photo logs, receipts, and draw packets assembled for the lender automatically. Days, not weeks.
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Exit and learn
List on MLS, sell to a cash-buyer marketplace, or convert to a rental. Every actual feeds back into the ARV, rehab, and cap-rate models for the next deal.
Product workflow
Scroll sideways to see the full diagram.
Key decisions
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Own the post-contract half
over another sourcing CRM
Sourcing tools are crowded. Rehab, draws, and disposition are where investors still work by hand, and where the money actually moves.
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A marketplace as the wedge
over subscription revenue alone
Pro subscribers buy materials through preferred-vendor pricing at well below retail, and Reflip earns the spread. It saves investors real money on every flip, which makes it both the reason to stay and a revenue line.
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Validate before building integrations
over wiring up partners first
A competitive survey across six segments and an expert interview came first, then a clickable prototype on realistic mock data. Lender, inspection, and property-data integrations wait until the workflow is proven.
Results & status
- Thesis validated in an expert interview with an experienced Philadelphia investor (June 2026), which also surfaced the marketplace model and added buy-and-hold as a co-equal use case.
- Clickable prototype: dashboard, deal analyzer, flip detail with draws and budget, rentals, markets, marketplace, capital, insights, and roadmap. No live data, no auth, no real deals.
Stack
- Next.js 16 (App Router)
- React Server Components
- Tailwind CSS v4
- Mock data layer
- Jekyll static port
Planned integrations: Kiavi, Lima One, Roc, and Backflip for capital; Sitewire for draw inspections; Workyard for labor tracking; CompanyCam for photo logs; ATTOM for property data; InvestorLift for disposition.
FAQ
What isn’t published here?
The working Next.js codebase, the interview notes and question bank, the competitive research, and any vendor pricing agreements. The page shows the concept and a static mockup of the prototype, not how to build the business.
Where did the idea come from?
An expert interview in June 2026 with an investor focused on the Philadelphia market. Before the meeting I surveyed the competitive landscape across sourcing, analysis, rehab management, financing, iBuyers, and all-in-one CRMs, and prepared a question bank. The demo’s roadmap page tracks the open questions still to decide.